What is web analytics?
Web analytics is the study of online behavior in order to improve it.
On-site web analytics measure a visitor’s journey once on your website. This includes its drivers and conversions; for example, which landing pages encourage people to make a purchase. On-site web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a website or marketing campaign’s audience response. Historically, web analytics has referred to on-site visitor measurement. However in recent years this has blurred, mainly because vendors are producing tools that span both categories.
What we provide for the client:
• Google Analytics setup
• Google Analytics Dashboard configuration/customization
• AdWords integration
• Monthly or quarterly analytics reporting
• E-commerce conversion tracking